Selling

How I'll sell your home

No two homes are the same, and neither are their buyers. We'll find the ones who will love yours next.

What you get

What I'd want from my agent

An eye for what buyers respond to

The updates worth making are often smaller than people expect. The light in a room, the way the entry feels, art that looks like it belongs in this town. You'll know which details will matter to buyers, and which won't, before you spend a dollar on them.

Sound advice, backed by data

Pricing, timing, which offer to take. Each comes with a clear recommendation and the data and reasoning behind it, including when the answer isn't the one you were hoping for.

Every detail considered

From the first estimate to closing day, nothing slips, including the things you'd never think to ask about.

What to expect

From our first conversation to the keys

  1. 01
    We talk. Where you're going, when, and what this home has meant to you. I'll see the house the way a buyer will, and tell you what I see.
  2. 02
    You see the options. Two or three ways to bring the home to market, from light preparation to a full refresh, each with its cost and likely return. You'll know which one I'd choose if it were mine.
  3. 03
    The home comes to life. Only the work buyers will pay for, done by people I trust, on a schedule I manage. You'll get a weekly update and a before-and-after you'll want to keep.
  4. 04
    Your home goes to market. The launch week and marketing plan are chosen for your home, based on season, inventory, and your timeline.
  5. 05
    You choose, and we close. The right offer is the one that closes, on terms that fit your plans. When the keys change hands, I'll be there for what comes next, whether it's your move, your next home, or where to find the best coffee in town.

Complicated sales

Estates, inherited homes, and houses that need work

Some sales come with more: a trust, a probate timeline, an owner out of state, a home that hasn't been touched in twenty years. These are sales I know well. You'll have the same clear view of what's happening, and the project is mine to run.

If that sounds like your situation, tell me about it.

Common questions

Before you list

How far ahead should I reach out?

Three to six months before you'd like to be on the market is ideal if the home needs any preparation. If you need to move faster, we can. More time means better choices on timing and price.

Who pays for prep and staging?

It depends on the home and the plan. Some costs are yours, some I cover as part of marketing the listing, and some stagers allow payment at close. You'll see the full budget before any work starts.

Do I have to do the updates you recommend?

No. The updates are options, each with its cost and likely return, and the choice is yours. A home can sell well as it is when it's priced for its condition.

My home isn't in one of the towns on your site. Do you still take listings there?

Yes. The neighborhood guides are for buyers, about the communities I know street by street. For a seller, the focus is your home and the circumstances bringing you to sell it, whether that's a parent's house, a household becoming two, or a property that needs work before it's ready. Twenty years in marketing taught me to understand what I'm given, who it's for, and how to present it at its best, and that's the work of every listing. I represent sellers across the Bay Area and Wine Country.

What if I'm not in the area?

Sellers often aren't, particularly with estate properties. Signatures, video tours, and weekly updates all work remotely. I'll be the one at the house.

Do you work with buyers too?

Yes. Many of my buyers are families moving from San Francisco or the Peninsula to the East Bay. If you're selling here and buying elsewhere, I can coordinate the two or connect you with an agent I trust in your new area.

Ready to talk about selling?

Whether you're six months out or six days, let's talk.

What's your home worth? Get in touch